guardiansofit logo

Over 7 years we helping companies reach their financial and branding goals. GUARDIANSOFIT is a values-driven SEO agency dedicated.


Best Free SEO Tools for Your Website: A Complete List 2022

best free seo tools by guardiansofit

Best Free SEO Tools:

For quite some time, SEO has been a buzzword in digital marketing. And unless you’ve been living under a rock, you already know why SEO is necessary for your website to rank highly on search engine results pages and draw more natural (free) visitors. But what if you believe that you must spend a lot of money in order to monitor all those intricate SEO tactics? Rethink that!

In the world of SEO, there are a tonne of Best free SEO tools available to make your job simple. Here is a comprehensive list of Best Free SEO tools you may use to improve your digital marketing approach without expending a lot of time or effort. To make things even simpler, I’ve categorised them based on their characteristics. So let’s get started.

best free seo tools by guardiansofit

SEO Keyword Tools

The world of SEO places a lot of value on keywords. It is crucial to target the proper keywords at the appropriate moment. These Best Free SEO tools can be used to assist with this endeavour.

1. Google Keyword Planner

The Keyword Planner, a tool created by Google, is excellent for Google Ads. However, it still functions just as well for keyword research. It features a country-wise filter option and uses Google’s data for SEO-related information. It does have certain restrictions, particularly in terms of indicators like competition and volume, but overall it’s a great keyword tool for uncovering suggestions that more conventional tools might pass over.

2.  Answer The Public

Answer The Public is a tool that offers useful information on the questions people ask online, as its name suggests. Simply enter a keyword, and the tool will display queries and expressions people use when looking up that keyword. So, this is the tool for you if you want to use a keyword to generate a list of questions.

Similar Topic: Keyword Research 2022: More Page Visits That Will Blow Your Mind

3. Keyword Explorer

One of the greatest Best Free SEO tools is Moz’s Keyword Explorer, which not only provides you with a large number of keyword recommendations but also a keyword difficulty score, SERP analysis, and Click-Through-Rate (CTR) information. 10 searches each month, or up to 1000 keyword ideas with SERP analysis, are permitted with the tool’s free version.

4. Google Trends

This keyword tool will aid you in understanding the popularity of existing keywords rather than actually helping you locate new ones. It is about trending terms and knowing when they were popular, as the name suggests. This tool is crucial for capitalising on the hot issue and avoiding spending time and resources on keywords that are already losing popularity.

5. Keyworddit

Similar to Google Keyword Planner, but specifically for Reddit, is Keyworditt. When you enter any subreddit, it will extract information such as a list of keywords and monthly search volumes. The nicest part of using this keyword tool is that it provides you with a list of topics that are interesting to your viewers but that you may not have thought about before.

On-Page SEO Tools

Key words alone won’t work all the magic. Along with other SEO techniques, you must effectively include them into your on-page SEO as well. Here is a collection of Best free SEO tools you can use for On-Page SEO to optimise your websites so they appear higher in search results.

1. Yoast SEO

This is the best SEO plugin tool available for WordPress websites. It helps with on-page as well as technical SEO. Some of the things Yoast SEO will take care of are:

  • Adding titles, OG tags, meta tags, and meta descriptions for posts and webpages
  • Redirecting URLs
  • Adding data markup for snippets
  • Finding and fixing the error pages on your website

Similar Topic: How to Increase Blog Traffic using SEO in 2022

2. Rich Result Test

The best tool to determine whether your markup is correct and passes is Google’s Rich Result Test. Naturally, this does not guarantee that your page will appear higher in the SERPs, but it will unquestionably increase your chances.

3. Schema Markup Generator

Merely save this page. Your page will receive a structured data markup using Merkle’s Schema Markup Generator. Simply choose the type of markup you want to produce, such as a FAQ, a product, a local company, etc. then complete the provided form. Copy and paste the markup that was generated on your site to finish. Tada! You’re done now.

4. SERPSim

This SEO tool will show you how the webpage will look on Google’s search result page. You just need to enter the page title, URL, and meta description of your proposed page. SERSim is also useful for figuring out if your meta description and page title are too long for the search engine. This way, you can fix them beforehand.

Editor’s Choice: What Is Lead Generation? Most Important Things You Need To Know in 2022

5. Structured Data Testing Tool

Another choice for examining and troubleshooting your structured data format is Google’s Structured Data Testing Tool. Additionally, this tool is helpful when analysing the structured data of your competitors.

Analytics Tools

Keeping an eye on how your SEO strategy is performing is essential in content marketing. These Best free SEO tools will help you monitor and analyse your performance on the search engine as well as your competitors.

1. Google Analytics

Literally, this product is the most frequently utilised analytics tool on the planet. Why not, considering that it is cost-free and useful when used with other Google products, such as Search Console, Optimise, Data Studio, etc. You may improve your marketing efforts by using the comprehensive data provided by Google Analytics.

Editor’s Choice: How to Grow Your Email List like Crazy with These 7 Opt-In Freebie Ideas

2. Google Data Studio

You may use this tool to create a dashboard for all of your SEO chores. Therefore, Google Data Studio is your best option if you’re seeking for a free SEO tool to combine data from many sources, such as Google Analytics and Search Console, merge it, and publish it.

3. Google’s Search Console

This tool, formerly known as Google Webmaster Tool, is useful for tracking and troubleshooting a website’s visibility on search engine results pages. This tool can be used to submit sitemaps, check for structural flaws, and correct technical faults. In summary, Google’s Search Console is likely the most trustworthy source of information regarding Google’s crawl and ranking of your website.

4. Mozcast

Your go-to tracker whenever Google delivers a major update bomb is Mozcast. This application keeps track of all Google’s algorithm updates, big and little. This tool helps you track SERP elements like knowledge panels and advertisements in addition to keeping you informed of the most recent algorithm updates.

Editor’s Choice: How to get free backlinks that actually help your organic search ranking in 2022

5. Keyword Hero

This tool solves the problem of missing keyword data by combining a lot of advanced maths with machine learning. Although not a perfect tool, Keyword Hero is definitely a saviour for those who are struggling to match keywords with conversions. Moreover, you can get around 2000 sessions per month on the free account.

Link Building Tools

Backlinking is an important aspect of building high SEO ranks. These are a few Best free SEO tools that will help you find, evaluate, and optimise the backlinking opportunities.

1. Link Explorer

The most comprehensive and precise link index and backlink checker is this programme. In the field of SEO, the gadget boasts almost 35 trillion links. With the free account, you have monthly access to 10 queries and roughly 50 rows of data per inquiry. Additionally, it includes the fundamental link metrics, such as the link’s domain authority, for use in further data analysis.

2. Link Miner

This plugin serves as a tool for determining whether a URL contains broken links. Additionally, Link Miner aids in examining the fundamental metrics of links, such as the social and search information.

3. Disavow Tool

Instead of “generating fresh opportunity,” this technology focuses more on “getting rid of bad backlinks.” Disavow Tool will assist you in removing links to help combat fines and negative SEO. Therefore, save this gadget as a bookmark and store it for future safe use.

4. Backlink Checker

The Ahrefs Backlink Checker is a fairly helpful tool for learning all the information about a specific link. It provides data on domain and URL ratings, backlink count, domain position, and Ahrefs Rank. Even if your search will only return 100 results, it’s a good choice for individuals on a small budget.

5. Detailed

You can use this tool to check and identify the links that each category uses to generate the greatest traffic and rankings. Detailed is a special tool that concentrates on the elements that influence the links to a specific niche. Use this tool to figure out how the procedure works and to get links pointing to your website.

Crawling/Indexing Tools

A search engine seeks out indexed websites that are simple to crawl. Making ensuring that your website is optimised for search engines is made easier with the aid of these free crawling and indexing tools.

1. Beam Us Up

Beam Us Up is the desktop crawler tool you need if you’re seeking for anything free. While it doesn’t have as many features as some others, choices like “filtering by error type” and “export result” make up for it. Additionally, it is totally free.

2. Redirect Path

This tool assists in displaying the header information and redirecting path for each URL. The status codes 301, 302, 404, and 500 can be easily flagged. All of this data are accessible with a single button click. What else? All of the information can be copied to your clipboard for future technical audits or sharing.

3. Link Redirect Trace

All redirect path analyzers can benefit from this free Chrome plugin, which meets their needs. It provides details on headers, robots.txt, rel-canonicals, and other fundamental link metrics. The Link Redirect Trace should assist you in making sure that all of the links actually send both crawlers and users to the link you desire.

4. Screaming Frog

Screaming Frog, the most well-known desktop crawler on the market, does not let its free account down. It is excellent because it allows for the crawling of up to 500 URLs, which is fantastic if you have a small website. It gives you information on things like duplicate material, extra HTML, crawl failures, JavaScript rendering issues, and HTTP header errors.

5. SEOlyzer

This log analysis tool has incredible capabilities like real-time analysis and page categorization. This application aids in verifying crawled URLs, tracking search engine bots, and analysing search bot data.

Other SEO Tools

Apart from the above-mentioned categories, there are some useful Best Free SEO tools that you need to have a look at before deciding on the ones that are best suited for your website and brand.

1. Google PageSpeed Insights

Your website speed is one of the most important factors while considering SEO. It not only affects your page ranking but also user experience. You can use Google’s PageSpeed Insights for checking your PageSpeed score and ways to improve it. The tool also offers suggestions to fine-tune the website and its performance.

2. SEMrush

This tool can address technical SEO-related issues. SEMrush is similar to a multi-purpose tool. You can use it for everything, including keyword research, web page crawling, domain analytics, and technical website auditing. In short, the free edition of this tool allows you to manage the entire project.

3. Google My Business

Google My Business is essential if you run a company with a physical location, especially if you cater to local clients. When someone searches for something relevant to your business, this tool will assist you in appearing in local SERPs. However, creating a GMB profile alone is insufficient; you must to optimise it for better rankings.

Editor’s Choice: Best Digital Marketing Agency in Shahjahanpur 2022


This tool again helps in building authoritative backlinks from blogs and publications. It actually works as a community. Once you sign in, you will start receiving emails from reporters all around the globe looking for sources to elaborate on their stories. And this is your chance to build high-quality backlinks quickly.

5. SimilarWeb

Although this tool is not for SEO, it can be used to monitor the tactics of your rivals. The optimal competition research and analysis tool is SimilarWeb. You can investigate new market opportunities or gain an understanding of user behaviour by looking at their SEO and content tactics. You may structure your SEO and marketing tactics using this data.

Final Thoughts

I hope this list of Best Free SEO tools will help your workflow (without making a dent in your pocket). I have curated this list especially for SMEs or beginners dealing with SEO strategies. There is no end to the list of Best free SEO tools and plugins in the industry. But, I have tried my best to sum up all the tools that will cover your SEO needs. However, if I have missed your favourite SEO tool, let me know by leaving a comment below. 

best free seo tools by guardiansofit
Best Free SEO Tools for Your Website: A Complete List 2022 6



Comments (3)

  1. xdpdbMR2bDB68Hl
    August 28, 2022 Reply


  2. How to Discover Top Website Keywords in 2022
    September 4, 2022 Reply

    […] Best Free SEO Tools for Your Website: A Complete List 2022 […]

  3. How to Write a Blog Post in 9 Easy Steps (That Readers Want to Read) - GUARDIANSOFIT
    September 8, 2022 Reply

    […] Also Read: Best Free SEO Tools for Your Website: A Complete List 2022 […]

Leave a comment

Your email address will not be published.