How to write a blog post:
A blog post can be created by typing a few hundred words and publishing them online. And you?
What counts as a blog post if it is published but not read by anyone?
Anybody can publish a blog entry. However, not everyone can write one that readers will find interesting.
Learn how to write a blog posts that genuinely draw readers in this article.
Let’s start now.
Step 1: Select a proven subject
A proven topic is one that people are interested in reading about.
If you’re knowledgeable with the market, this shouldn’t be a problem. You probably already have a number of topics in mind. Open Google Docs and jot them all down (use a notepad if you prefer analog).Otherwise, there is no better method to find proven themes than to write about issues that people are looking for. After all, if numerous people are searching for the same topic month after month, it’s extremely likely that it’s something they want to read about.
Here’s how to look for these topics:
- Navigate to Ahrefs’ Keywords Explorer.
- Enter a keyword related to your site or niche.
- Navigate to the Matching terms report.
- Change the tab to Questions.
Look around for topics that are of interest to you. Make a list—5 to 10 items should suffice to begin.
They should ideally have some traffic potential as well. Our Traffic Potential measure estimates the amount of search traffic you might potentially gain if you rank first for that topic. The TP column indicates whether a topic has Traffic Potential.
Also Read: How to Discover Top Website Keywords in 2022
Step 2. Determine the angle of your post.
With more than 4.4 million new blog posts published each day, your blog post has to stand out. Otherwise, it won’t get discovered and no one will read it.
The key ingredient here is novelty.
According to Julian Shapiro, there are five novelty categories:
- Counter-intuitive – “Oh, I never realized the world worked that way.”
- Counter-narrative – “Wow, that’s not how I was told the world worked!”
- Shock and awe – “That’s crazy. I would have never believed it.”
- Elegant articulations – “Beautiful. I couldn’t have said it better myself.”
- Make someone feel seen – “Yes! That’s exactly how I feel!”
It’s what you have to do. So take your time and think of an angle that is unique and novel to your target audience. To begin started, consider the following questions:
- Do you have any firsthand knowledge on this subject? If you’ve successfully followed the keto diet, for example, you can write about your experience and how you accomplished it.
- Can you conduct interviews with experts? For example, you may interview a keto expert about the most recent study and discoveries.
- Can you solicit thoughts and suggestions from the general public? If you’re blogging about producing keto-friendly ice cream, for example, you can crowdsource recipes.
- Can you present facts or scientific evidence to back up your claim? Consider doing a study (if possible) or reviewing scientific research papers.
- Can you be contrarian? Don’t be the devil’s advocate just for the sake of it. But if you truly have an opinion that’s opposite to everyone else’s, it can be a great angle.
Step 3: Make an outline.
The most difficult aspect of writing is facing a blank page. It is possible to sit at your computer for six hours and produce nothing. It can happen to anyone.
This difficulty is “solved” by creating an outline. You are not writing from scratch when you have an outline. Instead, you’re filling in the “gaps.”
What’s more, you don’t have to start from beginning when creating the outline. Spend enough time online, and you’ll notice that the structures of most blog entries are nearly identical.
Once the skeletal structure is in place, the next stage is to determine what you need to fill in, particularly the H2s, H3s, H4s, and so on. Here are some ideas to get you started:
A. Make use of your personal experience and knowledge.
Nothing surpasses your own knowledge and experience. If you know there is a correct method to do anything, incorporate that knowledge into your plan.
For example, I’ve been breakdancing for over a decade. If I had to write a blog article about how to accomplish the six steps, I wouldn’t even have to do any research because the material is already in my head.
B. Run a content gap analysis
If there are subtopics that almost all the top-ranking pages cover, then it’s likely that they’re important to readers too.
Here’s how to find these subtopics:
- Paste a few top-ranking URLs for your main topic into Ahrefs’ Content Gap tool
- Leave the bottom section blank
- Hit Show keywords
- Set the Intersection filter to 3 and 4 targets
You’ll see that these pages rank for subtopics like:
- What exactly is inbound marketing?
- Strategies for inbound marketing
- Examples of inbound marketing
- And even more.
They’ll probably make good H2s if you’re writing a blog article about “inbound marketing.”
It is important to note that your purpose is not to simply copy and paste the top-ranking pages. The internet is full of it—cookie-cutter content that no one cares about.
Your goal is simply to be inspired by top-ranking pages. If they make valid remarks, you should think about including them in your piece. If they’re saying something utterly incorrect, even better—take the opportunity to clear up any misunderstandings.
Step 4: Complete your first draft.
After you’ve established your framework, it’s time to fill it out into a rough draught.
I typically write in Google Docs. The ability to convert the headings I’ve developed into actual headings is an immediate benefit. I simply need to alter them by selecting “Styles” from the menu:
You’ll be able to see your outline on the side too:
Write your first draught using your headings as a guide. It’s all about “getting it out” at this point. That is to say:
- Keeping any interruptions to your writing to a minimum.
- You are not self-censoring as you go.
- Not continuously reworking your outline to make things flow better.
- Not redoing the same statement ten times because it “doesn’t quite read correctly.”
I understand. It is much easier stated than done. Nonetheless, try to keep distractions to a minimum. There will be time to edit for perfection later; for now, get everything down on paper (or computer) so you have something substantial to work with. Shannon Hale, the author, writes:
I’m writing a first draught while reminding myself that I’m only putting sand in a box so I can build castles later.
Use the Pomodoro Technique as one “trick” to consider. If I’m stuck, distracted, or procrastinating, this is my go-to.
The core idea: Set a timer for 25 minutes, write as much as you can, and then take a five-minute rest. Repeat as necessary. To automate your Pomodoros, utilise a Chrome addon like Marinara.
Step 5. Polish and edit your post
The surprise is that, despite the fact that the activity is known as “writing,” the magic is not in it. Rather, the genuine blog post appears during the editing process.
After you’ve finished your first draught, this stage is all about editing, polishing, trimming, and rewriting.
My advice is to modify only after one or two days have passed. Why? Because you’re too emotionally committed when you’re initially done drafting. The time lapse will allow you to delete this attachment and edit with fresh eyes.
Here are some things you can do while editing:
- Use Grammarly – Great for checking grammar mistakes.
- Read your draft out loud – Catch where it doesn’t flow well.
- Break up long sentences – Turn sentences with endless “ands” and “thats” into short, punchier ones.
- Add formatting where relevant – Images, GIFs, bullets, numbered lists, bold, italics, and more make your writing easier to read.
- Pepper in “flow” – Wherever the opportunity arises, consider adding transition words and cliffhangers so that the rhythm of your post is not static.
You should also pay special attention to your opening, as it is how your reader will decide if they will continue reading.
When you’ve finished self-editing, seek comments from others. If you have an editor to whom you can show your manuscript, it is fantastic. Otherwise, a friend or colleague will do just fine.
What’s crucial here is to have an objective pair of eyes on your work.
A third party will almost certainly be able to point out logical flaws and poor flow that you will not be able to see on your own.
Step 6. Make a fantastic headline.
One of the most important aspects of your blog post is the headline. It determines whether or not someone clicks through and reads. So take your time and polish it until it is engaging.
Don’t settle for the first headline you come up with. Make a few and see which one looks the best. Upworthy was infamous for creating 25 headlines for each post it published.
I’m not asking you to make clickbait headlines. However, the exercise can be beneficial. “It helps to remove the wastewater from the faucet,” singer-songwriter Ed Sheeran says, and I paraphrase.
That said, here are some tips for writing better headlines:
- Use “power words” – Words like “remarkable” and “noteworthy” help trigger an emotional response. Sprinkling one or two can make your headlines more compelling.
- Add parentheses – Parentheses strengthen your title tag by adding the “icing on the cake.”
Step 7: Apply your on-page SEO.
Even if you’re not blogging for SEO, you’ll want search engines like Google to find and rank your content. After all, Googling is still a popular technique for individuals to find new internet content to read.
Simple SEO best practices’ should be followed for each blog post you publish. At the most fundamental level, you should:
- Incorporate the theme into the title – You most likely inserted this by accident while brainstorming headlines. After all, it’s difficult to avoid mentioning intermittent fasting when writing about it. Don’t worry if you haven’t; a close variation will suffice.
- Create a captivating meta description – While this is not a Google ranking criteria, it does help to “sell” your article in search results.
- Use short, descriptive URLs – This form of URL allows searchers to quickly comprehend what your post is about. The most straightforward method is to make the slug your topic.
- Include alt text in your images — Google uses alt text to help it interpret images. Make one that is concise but correct for each image you use.
- Link to internal and external resources – Cite other people where relevant. It’s also helpful for readers who want to learn more.
Step 8: Make your post public.
You can finally publish your post!
Upload your article to your CMS. If you’re already using WordPress and have some money to spare, consider using Wordable. This allows you to do a one-click upload from Google Docs into WordPress. It’s really simple.
Then take another quick inspection to ensure everything is in order. Finally, press the “publish” button!
Step 9. Promote your post
It’s the truth—blogging is extremely competitive today. Your content, no matter how good, will not be discovered by itself. You need to go out and let people know it exists.
Consider using some of these tactics to promote your content:
- Share it with your audience – You may think you don’t have an “audience,” especially if you’re just starting out. But you have friends, family, colleagues, and followers on existing social media accounts. Share it with them! They’ll be your biggest supporters. Then, over time, as you build up your audience (e.g., an email list), you can share your articles with them too.
- Email people you mentioned in your content – Find the emails of those people you’ve cited or linked to and reach out to them. They’ll be happy to know they’ve been featured.
- Share your content in relevant communities – Facebook groups, Slack communities, Discord, Reddit, and forums—if you are a member of any communities, you can consider sharing your content there. But remember, don’t spam!
Hopefully, this post has shown you writing a blog post that people want to read is not a difficult process. You can do it too.
Now, go on and get started—that blog post isn’t going to write itself.
Any questions or comments? Let me know in the comment section.