Looking to get more website traffic?
Discover the secret behind the most popular websites today.
How can you increase traffic to your website or blog? There are many strategies for boosting site traffic, but some are more effective than others.
Popular blogs can be used to learn from what they are doing well and gain insight into various tactics or strategies you can use for your content strategy.
Insights from well-known blogs and companies will now be used to break down the eight ways you can increase website traffic:
1. First, get the story
One of the financial, media, and technology blogs with the fastest growth is called Business Insider.
There is no doubt that there is some valuable information to learn about its content strategy given that it receives over 49 million visitors per month to its website.
The main lessons to be learned from this effective website include:
Quickly producing excellent digital content
The news website was ahead of its time because it started off by focusing solely on digital content. not printed material. not distributing any stuff.
They were ahead of the curve because they anticipated where their target audience would go.
The requirement to produce digital material is now obvious. What distinguishes their current content strategy from others?
Every time, Business Insider is the first to learn the details. They continually pursue leads, remain on top of breaking news, and swiftly update their pieces with fresh information.
They do well because they don’t provide evergreen content. Instead, they want to break the news first, grab the first clicks, and spread hot material as rapidly as possible.
This implies that by producing timely material and disseminating it across the appropriate platforms, you too may have an ongoing content strategy.
Even if having evergreen content is great, there are some benefits to producing new, “trending” material.
This is so that visitors can find information relevant to current events as well as answers to long-standing questions.
2. Publish With Intention
Huffington Post, or HuffPost, the site that bears Arianna Huffington’s name, was never intended to be a company. However, the website soon rose the rankings to become one of the most well-known blogs in the world after it launched in 2005.
A huge success in terms of web traffic and reputation, The Huffington Post now receives thousands of daily visitors and is well-known for its political blogs.
What then contributed to Huffington Post’s traffic success? They publish with a goal in mind.
In order to educate the public about important international issues, The Huffington Post first began as a political news website. The originator created it in direct opposition to the corporate-run, profit-driven news websites. People connected with this.
Unbiased news reports and opinion pieces from both sides of the political spectrum were finally available on a website. It satisfied the public’s need for open, unfiltered political discourse.
The Huffington Post’s decision to put business before cause serves as a kind of cautionary tale. If you lose sight of the value you want to give your audience, burnout is unavoidable.
This was demonstrated by Huffington’s website, which swiftly outgrew her original expectations. It turned into an unmanageable business.
This situation affects a lot of content producers.
They produce material with an emphasis on click prices, conversion rates, and keywords. But regrettably, they overlook the fact that traffic and conversions are frequently inversely correlated with how much their audience is interested in the content.
Asking yourself these questions before you start to generate material
- Have I explicitly asked my audience what they want to read?
- Do I understand their needs, wants, anxieties, and pain points?
- Do I actually have the evidence to back this up, or am I just thinking that’s what they want?
- What is the main goal of this information?
- What do I hope to accomplish with this information in the end?
- What do I want readers to do after reading this content?
Avoid deviating too much from the goal of your material. You’ll get some of the way there by concentrating on getting Google’s approval or optimising for clicks, but it won’t be enough to maintain people’ interest in and engagement with your content.
3. Attract Reliable Sources
TMZ is the drama queen of Hollywood news, if Business Insider is the king of global news.
The biggest stories in entertainment and celebrity rumours are first reported by TMZ.
Even though TMZ hasn’t given us much information about their traffic statistics or strategy, a little investigation exposes a key to their success.
The Method: “Tipsters”
I was interested to know where TMZ got its authors because I produce material and write (and how they find the juiciest stories).
They only revealed on their website that they employ a small number of “field reporters” and “researchers.” But who alerts them to the latest celebrity rumours, I pondered?
The answer, I learned, is “tipsters,” which are their “on-the-ground” employees. people that look deep for the inside information.
These individuals don’t directly work with TMZ but are compensated to provide the magazine with specialised knowledge or confidential information. They generally get paid or gain reputation as a result.
Unsurprisingly, the idea of “tipsters” sounds a lot like another form of content strategy: expert-generated content. A low-cost, reliable content development methodology built on incentives has been developed by TMZ. You too can follow suit.
Content Created by Experts
Expert interviews, roundup posts, webinars, podcasts, guest blogs, and video content are some examples of this type of material.
The goal is to encourage subject matter experts to produce content for your website, alert you to fresh content concepts, and then encourage them to share your material with their audiences.
By asking professionals to write content for you or take part in a piece of content you are producing, you may take advantage of this method for your website.
Allow visitors to submit guest blogs, videos, exclusive interviews, or expert quotes to your website. This will enable you to produce more content and reach a wider audience.
Additionally, a modest ego boost might have a big impact.
4. Gain More Referral Traffic
The Verge is a “jack of all trades” publication that covers anything from science to technology to product reviews and entertainment.
They were established in 2011, and its publications include fresh articles, how-to manuals, podcasts, and feature interviews. The phrase “the riches are in the niches” is used frequently in marketing.
The Verge doesn’t have a distinct niche, which raises the question of how they manage to rank their material and drive such high volumes of visitors.
Traffic to Verge comes from referral websites. The blogs’ product reviews are mostly cited on the websites.
These referral websites not only increase the authority of the blog by linking to The Verge from their content, but they also drive traffic there.
Verge’s content strategy provides a fantastic chance for websites to get visitors from places other than organic search engines. Particularly with regard to affiliate websites, this is true.
Let’s say that the goal of your website is to advertise affiliate goods. In that situation, producing content that attracts attention from other sector-leading websites would be quite beneficial to your traffic plan.
In addition to the fact that visitors coming from these websites will be interested in your content and goods (making them more inclined to buy from you), high authority backlinks may also help your website’s SEO.
Creating material that benefits your preferred referral sites and accomplishes the following is what this looks like:
- reviews of their goods
- provides contrasts between its products and those of rivals.
- additional articles on their website are cited.
You can generate a whole new traffic source outside of organic search by creating content that is valuable to other websites in your sector.
5. User-Generated Content Publishing
The motto of the website Lifehacker, “Do everything better,” makes the audacious claim that users can use life hacks to achieve success. It may seem ironic that we are implementing your content strategy here in the same way.
The blog provides useful advice for living a longer, healthier, and happier life that is frequently time- and money-saving.
Many of their articles are short, bite-sized posts that offer one or two tips or hacks.
Lifehacker doesn’t use keywords to generate ideas for content that will attract clicks. Instead, they ask their audience what they want to read in order to come up with a wealth of blog topics.
How Do I Generate Ideas for Blog Posts?
Website owners still struggle to come up with topics that drive traffic and keep their audience interested despite the abundance of SEO and idea-generating tools.
This is due to the fact that we, myself included, frequently overcomplicate the procedure.
We strive to infer the preferences of our readers. We first examine the search data to determine the most popular keywords. Then, we attempt to copy the content that our rivals are producing.
Frequently, your readers will express their desires in detail. You only need to ask.
If you already have a social media following, it will be simple to contact your target market and ask for their opinion on the subjects they are most interested in.
You can also find inspiration in the email replies, reviews, and comments left by previous customers or clients.
Limit your overcomplicating. Create a list of things your audience would be interested in reading about by starting with them. Afterward, use SEO tools to determine the relevant keywords to include in that material.
6. Verify your facts.
VeryWell Health was established in 2016 and quickly established itself as a trustworthy resource for trainers and fitness enthusiasts. They excel at many facets of building a successful blog, but none more so than writing accurate and thoroughly researched blogs.
Verifying information is the initial stage in writing any essay. It serves as the cornerstone of any blog you want readers to rely on and trust.
To do this, double-check your sources as well as your spelling, grammar, and punctuation.
Just imagine yourself reading a blog and finding grammatical mistakes, broken or outdated links, or simply untrue information. Sadly, this makes it far too simple to cease getting repeat customers.
However, there is a quick cure. You can easily avoid these pitfalls by using Grammarly or by having another pair of eyes fact-check and copyedit your work.
And never forget that supplying your readers with trustworthy tools and resources is a surefire way to keep them coming back.
7. Decide on Editorial Standards
A great illustration of creating editorial standards is Treehugger.
They constructed a basis for research with the framework creator Graham Hill and their expanding team created, making it simpler for their customers to swiftly access the knowledge they require.
Standard operating procedures (SOP) can assist brands in avoiding the challenges mentioned above and streamlining the editorial process.
Businesses may publish blogs effectively and fast in this fashion.
8. Utilize Interactivity
You’ve probably taken a Buzzfeed quiz or read one of their interesting pieces if you participate in social media.
The volume of interaction they experience with their content, either social media comments or responses on their website, is unmatched.
They are a great illustration of how to give readers and customers an engaging experience. You may have an inclusive and enjoyable experience by visiting their website.
They also give users the option to rate stories with comparable themes like “LOL” and “Win.” This gives readers the impression that they are interacting with a similar group of people.
From Buzzfeed, we can learn. For instance, adding an interactive feature to a blog can foster a sense of community.
You may achieve this by arranging your data appropriately and providing spaces for readers to ask or leave comments on your blog postings.
Bloggers have been successfully boosting website traffic for years.
Understanding the factors that contribute to successful blogs can help you come up with ideas for how to make your blogs better.
By incorporating these tips into your blogs, you can attract a steady flow of readers who are eager to read what you write.
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